The appearance of the High-Mountain Brewery products on the shelves of the Russian hypermarket chain Lenta marks the entry of the South Ossetian goods to the federal level and the beginning of a new page in the development of the national brand, Taimuraz Goginov, the trade representative of South Ossetia in Russia, noted in a commentary to IA "Res ".
"We are incredibly pleased that the products of our country are now available to customers throughout Russia through such a well-known and large-scale network as Lenta. This is the important step towards strengthening our brand and increasing the recognition of South Ossetia," he said.
As shared by the trade representative, achieving this success was made possible by the large-scale work to promote the country's brand.
"We hold countless events aimed at developing and popularizing the goods from South Ossetia. "Participation in the Russian and international exhibitions, demonstration of the competitiveness of our products - all this gives tangible results," Goginov continued.
He noted that successful cooperation with Lenta was the result of lengthy negotiations and participation in the key industry events.
"In order to get onto the shelves of such a large chain, we have done a lot of work, including the negotiations at the Prodexpo forum. We constantly present national expositions, presenting the advantages and high quality of the South Ossetian products," the trade representative has shared.
The products are being supplied to the chain's stores throughout Russia.
According to Goginov, since the deliveries began a couple of weeks ago, their volumes are relatively small.
"We are talking about the initial batches, but we hope that tens of thousands of bottles will turn into hundreds and millions of units of products that we will be exporting to the Russian Federation. In the Lenta chain, we present three flagship varieties of the High-Mountain Kel Brewery of the Iryston line. This is our pride, and its appearance on the shelves of the chain's hypermarkets is a great event," the speaker has noted.
The success of Iryston's debut is already stimulating the plans to expand the range of the South Ossetian products in Lenta.
According to Goginov, negotiations are already underway to increase export positions.
In addition, he announced a major effort to promote other products from South Ossetia to other federal chains.
In particular, negotiations are underway on deliveries to Magnit and other significant companies in the Russian Federation.
