On Thursday, a master class was held for students and teachers of the South Ossetian State University as part of the Sputnik-Pro project.
The speaker was Natalya Loseva, Deputy Editor-in-Chief of the Rossiya Segodnya international news agency.
The lecture was held on the topic “How to talk about important issues using modern formats. We are looking into the future."
Loseva has told the audience that social problems are still relevant for readers.
“There is an opinion that in modern conditions, when the world is in a state of global crisis, the social problem is not interesting for the audience. In fact, this is not the case, there are audience requests on a social topic,” the speaker said.
The Deputy Editor has noted that earlier the task of the media was to create and present information, but today everything has changed.
“The tasks in today's realities are 30% to produce information, and 70% to distribute your information product. It is the task of neither the editor-in-chief nor the PR manager, but of every journalist - to make sure that his material goes to the audience. This means that your content will begin to spread in an absolutely natural way,”explained Loseva.
The speaker also spoke about future trends in journalism, noting that the profession is also evolving the way of perceiving information will soon change, making journalism as a profession even more interesting.
At the end of the lecture, Loseva has noted that the professional destiny of journalists is to convey the truth, and wished the students to enjoy their work and develop professionally.
The meeting continued in the format of a round table with representatives of the South Ossetian mass media. The discussion took place on the topic “How to navigate the untested stream when we live in a “historical time”.
